Blogging can be fun, particularly if you are somebody like me who likes to constantly fiddle with stuff. The problem with this approach, is that over time you can break things or remove vital tweaks that you included in the past without realising it.
This could not only damage the performance of your site, but also lose you traffic and money. If you regularly make changes to your blog or its theme, then you really need to create a Weekly Blog Housekeeping List, to make sure that your blog is kept in tip-top shape.
For instance, twice in the last month I’ve spotted missing tweaks in my new Eureka theme that have both cost me a significant amount of money. If I didn’t do my weekly housekeeping checks I wouldn’t have spotted these and I would have continued to lose revenue.
The first tweak that I noticed was missing from my new Eureka WordPress theme was Adsense Section Targetting. The most recent missing tweak that I spotted was how my theme breaks up long posts. I tend to break my longer, more popular posts which account for a significant amount of my total traffic into smaller chunks, as not only are they easier to read in my view, but they also generate vital page and ad impressions
As you can imagine, this meant fewer people were reading the additional pages as they didn’t see the links. You may think so what, but I estimate that this feature alone had reduced my page traffic and earnings by around 5-10%.
I’ve now created a formal Blog Housekeeping Checklist that I’m going to try and run through at least once a fortnight, to make sure I don’t miss important items like this again. Here’s my current list. Let me know if there are any items that you think I should add.
by: take from:http:/www.connecteinternet.co.uk/2008/
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